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Logos
When we first opened our doors in 1969, this was mostly referred to as corporate image and is much the same thing. Quite simply, it’s about building loyalty through recognition, ensuring that your customers identify with your company and its services or products without confusion and across the board – from your first introduction via a business card to every other aspect of your public face.
It’s also an attitude to be shared with and by members of staff, so that everybody signs up to what you stand for, where you position yourself, and how you want to be perceived by customers. A good brand takes patience and commitment to build but can pay dividends and stand the test of time.
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