Media space is never cheap and it is a complete waste of money if your customers don’t read your advert.
In print, they are looking for a news article or report that interests them so they will only see your ad if it is visually strong and stops them in their tracks. If they turn the page…it’s gone!
That’s why we aim to help our clients stand out – sometimes with an impactive message, or occasionally with the unexpected. Consistency also helps, especially in the establishment of a brand. If you are a regular advertiser, make sure the message is joined up and progressive; create curiosity and your readers will anticipate the next episode. Remember those annoying meerkats!
Branding - Logos
When we first opened our doors in 1969, this was mostly referred to as corporate image and is much the same thing. Quite simply, it’s about building loyalty through recognition, ensuring that your customers identify with your company and its services or products without confusion and across the board – from your first introduction via a business card to every other aspect of your public face.
It’s also an attitude to be shared with and by members of staff, so that everybody signs up to what you stand for, where you position yourself, and how you want to be perceived by customers. A good brand takes patience and commitment to build but can pay dividends and stand the test of time.
Platform One can claim very considerable experience in designing for schools in the state and independent sectors, from Infants to Sixth Form. For nearly twenty years we have worked closely with the PR and Marketing department of Haberdashers’ Monmouth Schools to handle everything from their campus signage through advertising, leaflets, newsletters, magazines, vehicle livery and exhibitions.
We have designed prospectuses and student packs for Monmouth Comprehensive School; magazines for Edgbaston High School; newsletters for Wisbech Grammar School; and learning panels for Raglan Primary School.
Exhibitions & Display
We have all seen those exhibition stands that have very little on them other than a bland and uninspiring pair of roll-up banners, a desk and a bored (or desperate) salesman. The space cost a fortune, the price of being there – with expenses – has run away with half the annual sales budget and yet the punters are walking right on by. Just a little imagination would have made all the difference: bold imagery, some colour and a ‘story’. It’s really a small piece of theatre and the visitors are the audience, on a day out, looking for new ideas.
A visit to a historic house, museum, wildlife park or other kind of attraction can be greatly enhanced by good information – in the form of graphic panels, displays or room-sets. And there is no such thing as one size fits all because visitors fall into three types – skimmers, readers and academics.
We like to create our interpretive work from the visitor’s perspective: how much do we need to be told? What isn’t immediately understandable? Will the children be interested? We’re a bit old-fashioned in our approach and prefer to work with traditional materials rather than technical gizmos that so often break down or attract so much attention that your child can’t get to them for at least an hour. At the end of the day any interpretation is there to assist the experience not intrude on it.
We offer illustration as an in-house skill not a bought-in specialism so if it’s appropriate to the project it can be incorporated into the design at the outset. A range of styles and media is available and there are occasions when a drawn image can be more expressive than a photograph.
We have effectively employed it in advertising, product promotion, information booklets, display and education. In an age where sanitised digital imagery is commonplace, hand-drawn illustrations often evoke a mood, attract greater attention and stay longer in the memory.
No, not the great works of Dickens or Dostoevsky but a convenient collective noun for annual reports, booklets, brochures, catalogues, flyers, leaflets, magazines and newsletters - all of which we design with frequency and great enthusiasm.
Like advertisements, they should all hold the attention of the reader to the extent that the message they convey is clear, and what they have to say is remembered.
Living and working in this historic town has presented us with many opportunities to promote and highlight our heritage. To date, we have designed and installed a massive building wrap that disguised restoration work on our Shire Hall; and after its completion, we developed a signage programme for the interior and created 8 roller banners to represent the building’s past status as an assize court, with life-size drawings of characters on both sides of the law.
We have introduced to the main street 16 banners illustrating various characters and artisans who have shaped Monmouth’s development since the Roman Occupation. Also installed are four panels that highlight various events and activities that made this a bustling market town.
Though it’s one of our less-regular activities, we have designed a significant number of packs and quite a lot of point-of-sale material.
Over a twenty-year period, Epicurean Europe entrusted us with their packaging for table, gift and barware – some of which involved complex constructions with detailed surface graphics.
We have also worked with Halfords, Newway and several start-up businesses to help bring their products to market.