Media space is never cheap and it is a complete waste of money if your customers don’t read your advert.
In print, they are looking for a news article or report that interests them so they will only see your ad if it is visually strong and stops them in their tracks. If they turn the page…it’s gone!
That’s why we aim to help our clients stand out – sometimes with an impactive message, or occasionally with the unexpected.
Consistency also helps, especially in the establishment of a brand. If you are a regular advertiser, make sure the message is joined up and progressive; create curiosity and your readers will anticipate the next episode. Remember those annoying meerkats!