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Exhibitions & Display
We have all seen those exhibition stands that have very little on them other than a bland and uninspiring pair of roll-up banners, a desk and a bored (or desperate) salesman.
The space cost a fortune, the price of being there – with expenses – has run away with half the annual sales budget and yet the punters are walking right on by. Just a little imagination would have made all the difference: bold imagery, some colour and a ‘story’. It’s really a small piece of theatre and the visitors are the audience, on a day out, looking for new ideas.
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